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Meaningful Insights
Mixed-methods research surfacing needs, barriers, and adoption drivers across patients, HCPs, payers, and systems.
Trusted by leaders across life sciences, medtech, and digital health
“Third Space delivered clarity and confidence before we launched
our patient advisory board.”
“Their rigor and speed are unmatched — we relied on them for every
concept test.”
“Our team loved how seamlessly research translated into
actionable design.”
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“Third Space turned stakeholder chaos into a coherent policy
roadmap.”
“Every data deliverable was easy to understand — thoughtful, crisp, and
strategic.”
Just because we work globally doesn't mean we have to act like it.
Our multilingual team delivers insights from across the world.
Our team of PhD-trained researchers bring expertise at industry speed
Research & Strategy Solutions
Comprehensive insights and evidence-backed solutions for healthcare & life sciences
Fresh data. Sharpened evidence. Research backed solutions to complex problems.
Our PhD-trained experts bring academic thinking at speed. From statistical real-world evidence to the nuances of qualitative feedback, we make it make sense.
What we do
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Concept & Prototype Testing
De-risk value props, UX, and message clarity—before you scale.
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Evidence & Strategy
Rigorous study design builds decision frameworks that stand up to scrutiny.
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Enablement & Launch
Impact doesn't end when research wraps. We pressure test against business realities—measure, learn, iterate.
How we do it
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Get the answers you need
Turn data into direction. From initial healthcare provider listening tours to IRB-approved clinical research, we design programs that capture responses that actually mean something.
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Pull it all together
Bridge existing data and new discovery. We integrate insights across big data, surveys, interviews, and market dynamics to align evidence, illuminate strategy, and guide your next research and strategy moves.
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See the stories in your data
Our deliverables turn the complex healthcare landscape into clear, actionable plans. From intuitive dashboards to precision analytics, we make sure everyone — from interns to executives, lab bench to boardroom — sees exactly what matters.
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Working as one to co-create
Collaboration is at the core of how we work. We join forces with your internal team to tackle tough problems, ensuring our work continues to deliver long after our engagement wraps.
Case Studies
Real-world projects across research, strategy, and design.
Build strategies that drive your business forward.
From product innovation to gathering critical new market landscape data, let Third Space lead the research so you can focus on what matters most.
Get the Full Picture of Your Category
Benchmark a new product or brand performance against the competition and identify new growth opportunities and revenue generation directions.
See the Why and How
Understand when, why, and how patients, healthcare providers, and other critical stakeholders interact with a product, brand or category.
Execute Critical Research
Get insights on an individual product, national, or international scale to measure and manage strategy.
Featured Case Studies
01.24.25
Remote Monitoring For Cardiac Care
We worked with our client to create a digital patient experience to track heart health using advanced digital tools and wearable technology.
12.04.24
Intelligent Guidance for Self-Injection
Prototype and UX refinement for a digital self-injection companion app using insights from real patients living with IBD.
10.18.24
Competitive Market Scan
Structured scan of 25+ companies with claims analytics (10M+ lives) to define entry segment, positioning, and data-backed business case.
08.07.24
Patient Education Transformation
Plain-language education aligned with regulatory guidance and clinical reality.
01.24.25
National Survey of GLP-1 Users
Collecting nationwide insights from GLP-1 medication users to better understand their experiences, outcomes, and overall impact on health and lifestyle bringing insights to legislators and policy makers.
01.24.25
Designing for Pediatric Sleep Apnea
Creating a practical pathway for a new tool in pediatric sleep-apnea testing outside the sleep clinic—grounded in real-world needs from families, providers, and payers.
Choose Impact
We drive real change in healthcare and life sciences — and nowhere else. Our PhD-trained team brings category depth, analytical rigor, and innovative research methods that elevate industry insights to a new level.
What we do.
We help organizations understand their customers and identify growth opportunities. With more visibility across data sources, we unlock more impact — connecting insights to action.
How we do it.
We blend maverick research methods and human-centered design with new, proprietary data and advanced AI-driven analytics to create real world-ready outputs — fast, rigorous, and built to work now.
What makes our work special?
⚡️
SPEED
Because you need it now.
Right-sized programs and modern ops mean answers land faster — without trading away rigor.
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DEPTH
Because the detail matters.
From ethnography to claims analytics, we bring resolution others miss — and the context to use it.
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BREADTH
Because stakeholders are everywhere.
Patients, HCPs, payers, and systems — we connect the dots across the ecosystem to drive adoption.
We are a team that wants hard problems.
Our people are our advantage. We encourage fresh methods and approaches, we design and iterate quickly, and we learn from everything we do. Let us help you reimagine what research can do.
VIEW ROLESAt-a-glance
94%
of our clients partner with us again within 1 year
Our team of PhD-trained researchers bring expertise at industry speed
Case Study
Designing at-home diagnostics
Creating a practical pathway for pediatric sleep-apnea testing outside the clinic—grounded in real-world needs from families, providers, and payers.
What we heard
Stanford University's Fogarty Innovation Hub approached Third Space for support on voice-of-the-customer research and market landscape assessment, plus 3D concept testing for a new diagnostic device for pediatric sleep apnea.How we delivered
Our team conducted national in-home ethnographic research with parents and children, then built the reimbursement roadmap with payers and providers. Outputs included a product roadmap, customer journey map, and topline insights to guide go-to-market.
"For patients who are homeless or living in a hotel… As long as it's
simple, not a whole lot for parents to do… that would be good." —
Pediatric Primary Care Provider
Case Study
Digital health company — billing & navigation
Market scan & competitor exploration to define entry segment, positioning, and a data-backed business case.
What we heard
A venture-backed company exploring U.S. billing & navigation needed to understand unmet needs, competitive landscape, and real-world evidence to validate opportunities. They needed a clear view of:- Key competitors and white space in billing + patient navigation
- Market pain points using quantitative evidence (e.g., denial rates)
- Strategic options for product positioning and entry
How we delivered
We ran a structured market scan of ~25 companies across RCM platforms, API players, patient-navigation tools, and next-gen billing startups—mapping integration depth, UX quality, and segment focus. In parallel we analyzed 10M+ de-identified commercial & CMS claims, quantified denial rates by payer/procedure/geo (12–18% first-pass denials; >50% preventable), and benchmarked capabilities.Outcome: Clear positioning, defined entry segment, and a business case to guide MVP development and partnerships.
Case Study
Reimagining Cardiac Education
Plain-language education aligned with regulatory guidance and clinic reality. Reaching older adults living with heart disease who require intensive moitoring.
What we heard
A global pharmaceutical company needed to develop a risk minimization program and materials that would resonate with healthcare providers and older adult patients living with and monitoring heart disease while meeting regulatory requirements. The challenge was creating educational materials that were both compliant and practical for real-world clinical settings.How we delivered
Our team conducted comprehensive stakeholder research with HCPs, patients, and regulatory experts to identify key barriers and opportunities. We developed plain-language educational materials, provider training modules, and patient-facing resources that integrated seamlessly into existing clinical workflows within the cardiac catheter lab. All materials were tested with target audiences and refined based on feedback.
"The materials felt like they were made for our practice—not just checking a regulatory box." — Primary Care
Physician
Case Study
National Survey of GLP-1 Users
Collecting comprehensive insights from individuals using GLP-1 medications to better understand their experiences, outcomes, and overall impact on health and lifestyle.
What we heard
As GLP-1 medications gained widespread adoption for weight management and diabetes treatment, there was limited real-world data on patient experiences, adherence patterns, and long-term outcomes. Stakeholders needed comprehensive insights to inform product development, patient support programs, and clinical guidance.How we delivered
We designed and executed a national survey reaching thousands of GLP-1 users across diverse demographics and geographic regions. Our research captured detailed information on treatment experiences, side effects, lifestyle changes, healthcare interactions, and satisfaction levels. Findings were synthesized into actionable insights with segmentation analysis to identify distinct user personas and their unique needs.
"This research gave us the patient voice we needed to reshape our support programs." — Digital Health Product
Manager
Case Study
Remote Monitoring for Cardiac Care
Enabling continuous tracking of patient heart health using advanced digital tools and wearable technology to improve outcomes and reduce hospital readmissions.
What we heard
A medical device company developing remote cardiac monitoring solutions needed to understand patient and provider needs, technical requirements, and reimbursement pathways. Key questions included: What clinical scenarios benefit most from remote monitoring? What data matters to cardiologists? How can patients be engaged in continuous monitoring?How we delivered
We conducted multi-stakeholder research including in-depth interviews with cardiologists, heart failure patients, caregivers, and payers. Our analysis identified high-value use cases, essential data streams, and integration requirements for EHR systems. We developed a go-to-market strategy with clear value propositions for each stakeholder group and a roadmap for clinical validation studies to support reimbursement.
"The insights helped us prioritize features that actually matter to clinicians—not just what's technically
possible." — VP of Product Development
Case Study
Guiding Self-injection for IBS
Prototype and UX refinement for a digital self-injection companion app using insights from real patients living with IBD.
What we heard
A global pharmaceutical company was developing a digital companion app to support patients self-administering a new biologic treatment. They needed to understand user needs, validate the UX, and ensure the app effectively minimized injection-related risks.How we delivered
Our team conducted extensive user research with IBD patients, gathering insights on injection challenges, workflow preferences, and support needs. We refined the app's interface through iterative testing, optimizing the step-by-step guidance, reminders, and educational content. The result was an intuitive companion app that improved injection confidence and adherence.
"The app makes me feel more confident about doing my injections correctly. It's like having a guide right
there with you." — IBD Patient
Get more with
Third Space.
Get more with Third Space.
Bespoke research. Grounded insights. Clear, actionable, market-defining strategy that moves healthcare and life sciences forward.
At every phase.
From early-stage startups to established industry leaders, we guide teams from product concept to commercial success. Whether you’re preparing for a raise, sizing your market, refining product experience, forging academic partnerships, or trying to reach the right patients and providers, we deliver clarity and confidence to grow.